My name is Henning Piezunka. I am from Heidelberg, Germany. I am an Assistant Professor at INSEAD in Fontainebleau, France. Before joining INSEAD, I got a PhD at Stanford University, a Master of Science at the London School of Economics (UK), and a Diplom Kaufmann from the University of Mannheim (Germany). Before joining academia I was an entrepreneur. I co-founded a web design company in 1998, which served clients in more than 80 countries and had 60 people full time employees before I sold it in 2015. For more information see my Academic CV.
I teach the class "New Business Ventures" to MBAs, Executive MBAs and Executives. The class is about how one transforms an idea into a business. I have gotten the Deans' Commendation for Excellence in MBA Teaching every year I taught, won the INSEAD Best Teacher Award in 2015, 2016, 2017, and 2018 and was featured on Poets & Quants. A topic I deeply care about with respect to teaching is how (male) professors can (and should) promote gender balance.
My research is on crowdsourcing, competition and collaboration. For an overview, please see my profile on ResearchGate or Google Scholar. Funny story, the following list can be used to find an article to read not just to count them.
Dahlander, L., L. B. Jeppesen, and H. Piezunka “How organizations manage crowds: Define, broadcast, attract and select” forthcoming at Research in the Sociology of Organizations.
Piezunka, H., & L. Dahlander “Idea Rejected, Tie Formed - Organizations' Feedback on Crowdsourced Ideas" forthcoming at Academy of Management Journal
Piezunka, H., W, Lee, R. Haynes, & M. Bothner “Escalation of competition into conflict in competitive networks of Formula One drivers" Proceedings of the National Academy of Sciences (Coverage in various news outlets 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28) (Article on INSEAD Knowledge, Article on Harvard Business Review Online, Blog post by Henrich Greve)
Piezunka, H., W, Lee, R. Haynes, & M. Bothner “The Matthew Effect as an Unjust Competitive Advantage: Implications for Competition near Status Boundaries” forthcoming at Journal of Management Inquiry (Article on INSEAD Knowledge)
Piezunka, H., & L. Dahlander. “Distant search, narrow attention: How competition for attention alters organizations’ filtering of suggestions in crowdsourcing” Academy of Management Journal, 58(3) 856-880 (Video regarding the article, Blog post by Henrich Greve, Article on INSEAD Knowledge)
Dahlander, L., & H. Piezunka (2014) “Open to suggestions: How organizations elicit suggestions through proactive and reactive attention.” Research Policy, 43 (5), 812-827 (Article on Harvard Business Review, Article on INSEAD Knowledge)
Katila, R., Chen, E., and H. Piezunka (2012), “All the right moves: How entrepreneurs compete effectively in new and old markets”. Strategic Entrepreneurship Journal, 6, 116-132 (Article on INSEAD Knowledge, Article on Stanford eCorner)
Piezunka, H. (2011) “Technological platforms - An assessment of the primary types of technological platforms, their strategic issues and their linkages to organizational theory” Journal für Betriebswirtschaft 61(2-3), 179-226,
Eisenhardt, K. and H. Piezunka “Complexity and corporate strategy” (2011) Sage Handbook of Complexity and Management. P. Allen, S. Maguire and B. McKelvey. 506-523
I talk about some of my research in the following video and in the Podcast with Bob Sutton.
Musings on Academic Careers
I have collected job market advice on how to be a good PhD student and to succeed on the job market. If you are pre PhD wondering if a PhD in management is a good idea for you and how to apply, you should read this great discussion by Abhishek Nagaraj or check out this book by Peters Roberts.