My name is Henning Piezunka. I am from Heidelberg, Germany. I am an Assistant Professor at INSEAD in Fontainebleau, France.
Before joining INSEAD, I got a PhD at Stanford University, a Master of Science at the London School of Economics (UK), and a Diplom Kaufmann from the University of Mannheim (Germany). I also co-founded a web design company in 1998 that serves clients in more than 80 countries (e.g., the German Chambers of Commerce and the Federal Ministry for the Environment) and employs more than 60 people full time (sold in 2015). More information on my Academic CV,
I teach how to transform ideas into business in the INSEAD MBA as well as in the INSEAD EMBA program ("New Business Ventures"). I have won the INSEAD Best Teacher Award in 2015, 2016, and 2017 and was featured on Poets & Quants. A topic I deeply care about with respect to teaching is how (male) professors can (and should) promote gender balance.
My research is on crowdsourcing, competition and collaboration. For an overview, please see my profile on ResearchGate or Google Scholar. Funny story, the following list can be used to find an article to read not just to count them.
- Piezunka, H., & L. Dahlander “Got a Rejection, Formed a Bond - Organizations Feedback on Crowdsourced Ideas" conditionally accepted at Academy of Management Journal
- Piezunka, H., W, Lee, R. Haynes, & M. Bothner “Escalation of competition into conflict in competitive networks of Formula One drivers" Proceedings of the National Academy of Sciences (Coverage in various news outlets 1, 2, 3, 4, 5, 6, 7, 8, 9, 10, 11, 12, 13, 14, 15, 16, 17, 18, 19, 20, 21, 22, 23, 24, 25, 26, 27, 28) (Article on INSEAD Knowledge, Article on Harvard Business Review Online)
- Piezunka, H., W, Lee, R. Haynes, & M. Bothner “The Matthew Effect as an Unjust Competitive Advantage: Implications for Competition near Status Boundaries” forthcoming at Journal of Management Inquiry (Article on INSEAD Knowledge)
- Piezunka, H., & L. Dahlander. “Distant search, narrow attention: How competition for attention alters organizations’ filtering of suggestions in crowdsourcing” Academy of Management Journal, 58(3) 856-880 (Video regarding the article, Blog post by Henrich Greve, Article on INSEAD Knowledge)
- Dahlander, L., & H. Piezunka (2014) “Open to suggestions: How organizations elicit suggestions through proactive and reactive attention.” Research Policy, 43 (5), 812-827 (Article on Harvard Business Review, Article on INSEAD Knowledge)
- Katila, R., Chen, E., and H. Piezunka (2012), “All the right moves: How entrepreneurs compete effectively in new and old markets”. Strategic Entrepreneurship Journal, 6, 116-132 (Article on INSEAD Knowledge, Article on Stanford eCorner)
- Piezunka, H. (2011) “Technological platforms - An assessment of the primary types of technological platforms, their strategic issues and their linkages to organizational theory” Journal für Betriebswirtschaft 61(2-3), 179-226,
- Eisenhardt, K. and H. Piezunka “Complexity and corporate strategy” (2011) Sage Handbook of Complexity and Management. P. Allen, S. Maguire and B. McKelvey. 506-523
Musings on Academic Careers
I have collected job market advice on how to be a good PhD student and to succeed on the job market. Please also have a look at this presentation by Corey Phelps that provides a very good overview. If you are pre PhD wondering if a PhD in management is a good idea for you and how to apply, you should read this great discussion by Abhishek Nagaraj or check out this book by Peters Roberts.